New Ford SUV Inventory in Madison, WI

Living in Madison, you need a vehicle that keeps up with your lifestyle — and that's where Ford SUVs come in. Built for the road ahead (and sometimes off it), Ford SUVs offer the space, comfort, and versatility to handle everything from snowy commutes to lakeside getaways. They just make sense for Wisconsin drivers.

Why a Ford SUV is the Right Choice

In Madison, where winter hits hard and weekends often mean heading out of town, having an SUV that's both capable and comfortable goes a long way. Ford's lineup gives you that — with available all-wheel drive, smart safety tech, and flexible interiors that make everyday driving easier.

So, which Ford SUV fits your world? The lineup includes the EcoSport, Escape, Bronco Sport, and Bronco if you're leaning toward something compact or rugged. Need more room or added tech? Check out the Edge, Explorer, or Expedition — all designed to handle families, road trips, and everything in between.

The Benefits of Buying a Ford SUV

SUVs just fit life in Madison. Whether you're tailgating at a Badgers game, hauling gear to a state park, or loading up on groceries, a Ford SUV makes it simple. And when snow season hits, having AWD and traction support can make a huge difference in getting around safely.

• Roomy enough for passengers, pets, and weekend gear
• Available AWD to handle Wisconsin winters
• Smart tech and safety features that keep you connected and confident

At Metro Ford of Madison, we can help you find financing that works for your budget. Got a trade-in? That can help lower your down payment too. Our team is here to walk you through your options and make sure you feel good about your decision.

Get Behind the Wheel of a New SUV Today

With a Ford SUV, you're getting more than a vehicle — you're getting something that fits into your life in all the right ways. Whether you're out for a daily commute or up for a weekend adventure, there's a model that's ready to roll when you are.

Curious about what's available? Contact Metro Ford of Madison today to schedule a test drive or talk with our team about which Ford SUV makes the most sense for your needs. We're here to help you hit the road in style and confidence.